Senior Marketing Leadership:
For Brands That Mean Business

A full-time Marketing Director in the UK typically commands a salary of £85,000 – £130,000+, before national insurance, pension, bonus, benefits, recruitment fees and onboarding time.

In the US, this figure is $150,000 – $300,000.

For many growing businesses, that’s a commitment that either isn’t right yet, or isn’t right at all – or indeed necessary!

A fractional arrangement changes the maths. You only pay for the time and expertise you actually need, starting at as little as 1-2 hours a month. There are no recruitment fees, no long notice periods and no permanent overhead.

For most of my clients, that difference gets reinvested straight back into the work that moves the needle even further – campaigns, content, tools, additional talent – so your budget works harder, and every marketing decision drives real results.

Let’s say you weren’t considering a full-time hire, but have been hiring multiple agencies instead.

Agencies that often only offer one type of marketing. So you have one agency for SEO. One for social media. One for website development. One for paid ads. One for PR. One for strategy. Before long, you’re managing six suppliers who don’t talk to each other, paying six retainers, briefing the same business context and brand guidelines six times over… and trying to stitch it all together into something that feels coherent and that compounds.

It’s expensive. It’s complicated. It’s overwhelming. And it pulls you away from what you actually do best, running your business!

A Fractional Marketing Director brings the strategy and senior leadership that makes the whole picture cohere. Whether your team sits in-house, across agencies, or somewhere in between, you’ve got one senior voice holding the thread, making the trade-offs, and keeping every moving part aligned to the outcomes that matter.

20 years of experience, across the sectors that matter

I bring two decades of marketing, brand strategy and leadership development experience, across:

• Financial services
• Professional services
• Legal services
• Tech and SaaS
• Coaching
• Health, wellbeing and transformation businesses
• And more — from early-stage founders to billion-dollar multinationals

That breadth is a huge strategic advantage to your business, especially if your own ideal clients are from varied industries or you don’t want your brand to be filled with industry normalised jargon.

The messaging principles that quietly power a law firm’s client acquisition often unlock exactly what a coaching or consulting business has been missing. The peaceful, embodied positioning of wellbeing brands can translate beautifully into professional services, where client and prospect overwhelm is rife. Working across regulated and unregulated, B2B and B2C, deeply human and highly technical, I bring perspective that single-sector marketers simply can’t.

Whatever you’re building, there are almost always lessons from other industries that can accelerate growth further.

A structure that fits the business you’re building. 

You get someone who’s in your business, not just on it. Someone with the commercial instincts of a Director and the focus of a leader working on what matters most.

What’s typically included

Every engagement is shaped around your business and the stage you’re at. Most include a blend of:

• Brand and marketing strategy
• Positioning, messaging and communications
• Campaign direction and oversight
• Leadership of in-house teams, agencies and freelancers (with the ability to leverage my own network of tried, tested and trusted freelancers)
• Reporting, measurement and commercial alignment
• Regular strategic sessions with you and your leadership team

If you want execution as well as strategy, we can build that in too so nothing gets dropped between brief and outcome.

Who this is for

• Founders and CEOs who want senior marketing thinking integrated into their leadership team
• Businesses with execution capacity, in-house or outsourced, but no strategic direction holding it together
• Leadership teams who want a marketing voice in the room when the commercial decisions are being made
• Businesses in transition — scaling, repositioning, launching, or quietly rebuilding

Investment

Ongoing engagements start at £1,000 + VAT per month Always fully tailored to the pace, remit and ambition of your business.

Some clients start with a single focused day or half day a month; others bring me in as an embedded member of their leadership team. 

We’ll define what the ideal arrangement looks like together before proceeding.